Here are some commonly asked questions we get when talking with potential clients.

Partnering With Habitat

What types of clients to you typically work with?

We aren’t exclusive to any specific niches or verticals and work with clients of all sizes. Ideally, we like to partner with people who are:

  • Looking to create or evolve their brand identity
  • Design-centric or have an appreciation for a good design process
  • Open to content strategy as well as design
  • Passionate, inspired and want to shake things up a bit
  • Appreciative of coffee and/or beer and don’t mind having one with us occasionally

 

We’re an ad/marketing/interactive agency looking for a design partner, interested?

Totally! We love making new friends in the industry and are always looking for good strategic partners. We like to think we are flexible when collaborating, as long as our partners share a similar approach to getting things done.

 

How much is a identity/website/integrated project going to cost?

Everyone’s favorite question. We approach each project as a unique challenge with it’s own set of problems, so we price each project differently. We want to make good design accessible, so we try to price appropriately for smaller businesses and charge a flat project fee whenever possible. Generally we like to take on integrated projects that feature multiple phases of brand development. We typically don’t accept identity projects under $1,000 and website projects for under $5,000. If you’re looking for a $200 logo, we’re probably not the best fit for you.

 

How long does a identity/website/integrated project take?

Again, answering this really depends on project specifics as well as our current workload. We typically like to have 2–3 months for brand identity projects and 3–4 months for websites.

 

Will you give us some test designs before we decide to hire you?

Sure, if you pay us for our time. Otherwise, we consider this spec work, and will not provide any creative work before a contract is signed and payment terms are in place. We believe our portfolio stands for itself and is a more than adequate example of our capabilities. Furthermore, we believe spec work creates potential for awkward client relationships, IP theft and generally damages our industry. Read more about spec work here and here.

 

Do you do pro bono work for not-for-profits?

We have and will continue to provide pro bono work to organizations and causes we feel worthy. When deciding to provide our services pro bono, we look for smaller, socially and environmentally responsible non-profits who support causes we believe in. If you are interested in pro bono creative work, please reach out to us and let us know what you’re all about.

 

 

How We Work

Do you do web development in-house?

We do some development in-house as well as contract out to a small network of trusted developers. This typically depends on the scope of the project and if a CMS platform is needed.

 

How do you like to communicate during a project?

Technology now provides us all kinds of cool ways to interact, and we have adopted a few methods we really like. We’re quite comfortable with phone calls, email, Hangouts, Skype, Slack and Fleep. Ideally we like to meet all of our clients in person at least once, when geography allows.

 

What does a ‘content-first’ approach mean?

As we’ve worked with clients over the years, we’ve realized that content—or lack of good content—plays a big role on the effectiveness of visual design. Because of this, we have found ourselves helping our clients more and more with their content to make the overall design more successful. Basically, even well executed design doesn’t do much when the content is poor.

 

In terms of our approach to this, we want to design around the content to make the visuals and the message work together. In order for this to happen, we need to either have the content first or develop content in concert with visuals. In some instances, clients hire us to do writing as well as the design, so we have a lot of influence on the final content. We realize that sometimes budgets don’t allow for writing or our clients want to own the writing. In these cases, we work with our clients on the content strategy to coach them on what content types we need and how to use them throughout a design piece. When design and content work together, we can produce much more effective visual communications.

 

 

More About Habitat

Do you have a design bucket list?

We’ve had the pleasure of working with a huge variety of brands in a lot of sectors, but we do have some brands we’d still love to do work for:

  • Coffee Shop/Roaster
  • Foodtruck
  • Craft Brewery or Distillery
  • Space-related Startup
  • Football (soccer) Badge and Kit Design
  • Bike Company
  • Ski Company
  • Wearable Tech Startup
  • Furniture Maker

 

Why the name Habitat?

We’ve always had an affinity for comparing branding to nature. In nature, species need to adapt and evolve to their surrounding environments to survive, and not the other way round. Human culture is much like nature, in that our tastes, habits, opinions are constantly changing. In order to resonate, brands must be fluid and nimble, constantly adapting and evolving. Also, we think Habitat sounds pretty cool.

 

I’m a design student, do you guys do portfolio reviews?

Yes, we love to support students and the design community in general whenever we can. If you’re interested in submitting your portfolio, get in touch, buy us a beer and leave your ego at the door.

Want to hire us, partner up or just grab a coffee?
Get in touch and let's talk.

Adapt. Evolve. Flourish.

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